The Metaverse is often referred to as the "next generation" of the mobile internet. In the metaverse, the physical and digital worlds merge in a connected virtual space; in the metaverse, technology is not just like the phone in your pocket, but an all-encompassing reality.
Videojocs com Fortnite tenen un metavers. Els jugadors tenen una imatge digital, passegen perfectament d'un món a un altre, compren béns virtuals i participen en tot el sistema econòmic virtual.
Most recently, the Metaverse made a strong debut in major headlines following Facebook's July earnings call. Facebook's CEO at the time, Mark Zuckerberg, used the term "metaverse" 20 times in his hour-long speech. Zuckerberg then told employees, investors and analysts that Facebook was targeting more than just a set of interconnected social media apps. Instead, it will be a "metaverse company."
Zuckerberg va dir que el gegant tecnològic continuarà venent els seus productes de realitat virtual, com els auriculars Oculus VR, a preus més baixos durant els propers anys. Els ingressos futurs es generaran principalment a través de la publicitat i el comerç digital dins del propi Metaverse.
In its recent foray into the virtual space, Facebook's treasurer, David Marcus, said the company's upcoming digital wallet, Novi, could one day be used to store NFTs (blockchain tokens).
NFTització de continguts al metavers
When it comes to monetizing the elusive concept that Zuckerberg describes, we should turn our attention to Fortnite again. Fortnite parent company Epic Games generated 3 billion in revenue in 2018 from selling in-game accessories and non-functional skins to players. The company said in a statement that Epic's equity is now valued at 28.7 billion.
Té Facebook i Epic a la seva plataforma, i s'adopten àmpliament els-tokens no fungibles (NFT). Al mateix temps, altres institucions financeres tradicionals com Visa també han començat a provar les aigües del món virtual.
According to BitMEX co-founder Arthur Hayes, buying NFTs may seem commonplace, but people are often looking at their personal identity and self-awareness when buying. Today, people's social interaction is more online. This need for social signals has led to increased demand for digital collectibles (or NFTs). In a blog post, Arthur wrote: "In effect, you're throwing a thousand bucks, whether it's a Fortnite character costume, a pair of Balenciaga socks, or just in Ethereum. Bought 3 cartoon mutant orangutans - your goals are much the same.
"From an energy standpoint, NFT-licensed art is completely worthless, but it will represent the ultimate way to socialize flexibly in a purely digital world," Hayes wrote, "though for those who think Art Basel and the Venice Biennale To someone who is a cultural event, this may seem silly; but trading an infinitely replicable JPEG (electronic picture) on a blockchain is no dumber than a squiggly line on a canvas."
Una startup s'aventura en el metavers
That summer, the NFT bubble burst. Big-name companies are throwing away their armor and eager to absorb assets into future business plans. However, early-stage startup Atomic Form aims to be a "window to the metaverse" from the start.
El co-fundador Garrett David va dir que l'empresa, que ofereix als clients solucions de maquinari i programari, acaba d'entrar al metavers amb el seu aparador d'art criptogràfic.
"If you pay for an original Monet, you don't have it in your house in Hong Kong, London and Singapore at the same time. It can only be in one place," David said. "But that's actually why you're willing to buy it, because it's unique. We designed this product to cater to the need that these artworks have to be unique; and if it's not unique, we'll give It provides a unique serial number for you to look up."
Atomic Form's 27-inch digital display uses its hardware to connect directly to the blockchain, ensuring that all NFTs are verified. NFTs have a unique address and can connect directly back to their owners. Therefore, users cannot download content at will and project it onto their own frames.
Users attach their crypto wallets to the Atomic Form's hardware, which also allows them to lend their NFTs to other display owners, while prices can be set on their own through Ethereum's blockchain.
El co-fundador David és un antic miner de Bitcoin i investigador en neurociència al Columbia University Medical Center. Durant deu anys, s'ha interessat en explorar l'economia i els mecanismes de disseny de la cadena de blocs.
Creeu un node de dades metavers
According to David, the mission of Atomic Forms is not just to monetize crypto art as a means of generating returns or reducing the cost of sales, as is often done with NFTs. Atomic Form's modules are just a step towards their "ultimate goal: to create a node of a metaverse that everyone can participate in, no matter what blockchain, product or operator you use".
"A more peculiar example is if you move an NFT from your wallet, that affects how the piece is displayed," David said. "It ruins the experience of people viewing an exhibition. So we created this company, Just to change that."
La co-fundadora Isabel Kitts és una antiga periodista centrada en l'espai criptogràfic i blockchain. Va ser editora--cap de Crypto Enthusiast News el 2017. Abans, va estudiar màrqueting de belles arts a la Universitat de Nova York i va treballar en el desenvolupament de productes amb Jonathan Adler.
"I think people are essentially just looking for a solution to show their NFTs. Just showing it off is enough to keep a lot of people happy for a long time," Kitts said.
